In a culture saturated with information, Mike Frost—renowned missiologist and author—reminds us that storytelling remains one of the most powerful tools for communication, especially in ministry. Speaking at a preaching intensive at West Beach, a collaboration between BCSANT and Morling College (NSW), Frost addressed a room of sixty preachers from as far as Mount Gambier and Orroroo. He emphasized that stories have a unique ability to impact the brain, forging what he calls “neural intimacy.” This neurological response creates an emotional resonance between speaker and listener, making stories not only memorable but deeply transformative.
Frost reminded those in the room that Jesus was the ultimate storyteller, and that stories can do what mere explanation often cannot: clarify a message, anchor biblical truths in real-life experience, and inspire genuine action. For preachers, teachers, and communicators of the gospel, the ability to tell a compelling story is essential.
But effective storytelling doesn’t happen by accident. Frost offered practical advice for preparation. Begin by writing your story out, then edit ruthlessly—removing distractions and sharpening the narrative. Frost’s recommendation to practice aloud four or five times was a challenge for many.
While pastors tend to concentrate primarily on content, Frost urged a more intentional approach to delivery—highlighting the importance of posture, tone, and eye contact. “I was encouraged to be more deliberate with my body language,” one pastor reflected, “and to preach with hope and compassion, not just deliver information.”
Frost also cautioned storytellers to use emotion wisely—enough to engage but not overwhelm. He encouraged the mix of preachers to avoid tired clichés, be deliberate with repetition or exaggeration, and always stay aware of their tone. Physical presence matters as well, with intentional posture, movement, and gestures that can help elevate a story, while careless delivery can weaken its impact.
In the end, Frost’s message was clear: storytelling isn’t just a technique—it’s a sacred tool that, when used well, brings gospel truth to life and invites transformation.
Words by Tony Ling
Ministry Accreditation Facilitator
